Rolls-Royce, one of the most iconic brands in the automotive world, is counting on its new Ghost model, launched last week, to help it overcome the slump caused by the Covid-19 pandemic. But her boss expects a lasting crisis with a return to normal “within three years”.
For its new sedan, equipped with a 6.75-liter V12 bi-turbo engine and a minimalist design, the manufacturer is targeting business customers around the world. “We have massively rejuvenated the brand over the past decade, and the average age of our customers is 43,” said Rolls-Royce Managing Director Torsten Müller-Ötvös. These multimillionaires or billionaires will have to pay at least 250,000 euros excluding taxes for a Ghost in its most refined version, but the addition can reach several million for the most extravagant options: televisions or an “exceptional” audio system, marquetry or precious leathers, or even a luminous ceiling lamp reproducing the celestial vault of the moment of your birth. Very “British” detail: each car is sold with an umbrella in the brand’s colors, stored in an integrated case with a drainage system so as not to wet the interior.
For Rolls-Royce, one of the world’s most prestigious car brands, the Covid-19 has caused a storm in the sky already obscured by Brexit. “Of course we were affected. On the one hand, many of our partners around the world, our dealers, have been forced to close “for long weeks or months of containment, says Müller-Ötvös. On the other hand, “we’ve seen a lot of potential customers reconsider their buying decision,” especially in April and May, he continues. As a result, sales for the first half of the year were “probably 30% lower than last year around the same time,” said the manager. He said, however, that this decline was accentuated by an unfavorable comparative effect with a “record” year last year when the manufacturer had sold “more than 5,000 cars”.
But the release of the Ghost should give sales a boost, as “we see business picking up” around the world, Müller-Ötvös notes. The order book is regaining enough color for the second production line at the Goodwood plant in the south of the United Kingdom to resume service from this week, he argues, noting that the manufacturer has fired no one since the start of the health crisis. The leader said he was “cautiously optimistic for next year” given the many uncertainties. “We expect the Covid-19 to remain (a difficulty) for some time until a vaccine is available,” he said. “In the medium term, I would say within three years, we should be back to normal, and even better than normal”, not only for Rolls-Royce but also for the luxury car market, further predicts Mr. Müller-Ötvös.
Founded at the beginning of the 20th century, the brand, bought in 1998 by the German sector giant BMW, also faces another challenge: Brexit. The Rolls-Royce boss has repeatedly stated his concerns about the prospect of Britain leaving the EU without a deal. However, he says the company is “fully prepared”, having worked upstream with suppliers to anticipate possible tightening of UK import laws, and has also increased its stocks of spare parts and more. The British manufacturer was once part of the same group as the industrial conglomerate of the same name, specializing in aircraft engines, but the two entities were separated in the early 1970s and are now completely independent companies.
Here Are 10 Most Amazing Rolls Royce Models Ever Made, Ranked
The Rolls Royce Corniche takes its name from the Corniche prototype of 1939, while the French word would translate to a coastal road along a cliff.
The Rolls Royce Corniche was a two-door, rear-wheel-drive luxury car, available as a coupe or convertible, based on the Rolls Royce Silver Shadow.
As the Silver Shadow was of unibody construction, there was no separate chassis to give to bodybuilders, so Rolls had to produce a completely new model.
The Corniche was developed by Mulliner Park Ward, a British coachbuilder. It was launched in 1966, then relaunched as Corniche in 1971, with some technical improvements.
Under the hood, the Corniche was fitted with a Rolls Royce V8 engine with two SU carburetors, mated to a standard three-speed automatic transmission, taken over from GM. It was a 6.75-liter V8 engine that could produce 218 hp, with a top speed of 210 km / h.
Since the 1979 model, the Corniche has been fitted with a 4-wheel independent suspension with a self-leveling hydraulic system. Four-wheel disc brakes were standard and in 1972 Rolls introduced ventilated discs.
The Corniche was also sold as a Bentley, namely the Bentley Continental in 1984.
In 1981, when the Rolls Royce Silver Spirit went on sale, the Corniche and Continental brands were both discontinued, after a total production of 1,090 units.
Rolls-Royce, a luxury brand, did not only produce very high-end models and, in the 1920s, but the Twenty also came to support the prestigious Silver Ghost and Phantom. While its big sisters were intended for a clientele employing a driver, the Twenty was also intended for owners who did not hesitate to take the wheel themselves.
Although modest compared to the Ghost and Phantom, the Twenty remained a statutory automobile and could not have been satisfied with a “vulgar” four-cylinder. The bonnet thus concealed a six-cylinder with overhead valve and detachable cylinder head, of 3,127 cm3, with a manual gearbox initially in three then, from 1925, in four reports.
The Twenty received the famous Rolls-Royce radiator in the shape of a Greek temple, with characteristic horizontal flaps that will disappear on later models. With a light body, this car could reach 100 km / h but, the owner sometimes asking for a heavier and more prestigious trim, the performances were affected.
This is not the case with the copy we offer, equipped with a torpedo body that suits this mid-range model. It allows you to take several people for a stroll in peace, enjoying the landscape and the flowery scents that the countryside is never stingy, in the refined silence that characterized Rolls-Royce mechanics.
Rolls-Royce, a luxurious model, did not produce that model of top and, in the year 1920, Twenty came to support prestigious Silver Ghost and Phantom. Whereas older cars were intended for customers employing a driver, Twenty was also addressed to the owners who did not hesitate to take themselves the wheel. Although modest compared to Ghost and Phantom, Twenty remained a statutory car and could not have been satisfied with “vulgar” a four-cylinder engine. The cap thus dissimulated a valve six-cyl
Produced alongside the Twenty was the second series of the Phantom. Brought into production in 1925, it came with a bigger engine unit and made use of overhead valves, compared to the side valves seen within the previous model, the Silver Ghost.
The Phantom II will be the last proposal in the 40/50 HP / CV series, replacing the Phantom I in 1929, itself having taken over from the Ghost. It took over the engine of its predecessor but it saw itself capped with a new cross-flow cylinder head. This time the engine and the gearbox were sides by side and it was synchronized from second to fourth from 1933 (addition of the 2nd synchro in 1935). The chassis of the Phantom II was entirely new. Do not look on the side of the front axle, rigged with semi-elliptical blades as before, but rather lean on the rear axle which also saw itself decked out with these blades, unlike the door-to-door springs. false mounted on earlier models.
This had the advantage of reducing the ride height and therefore the center of gravity, obviously providing improved comfort and driving precision. The 4 wheels were braked, with assistance, and the Bijur brand centralized lubrication system that fitted models manufactured across the Atlantic extended to all Phantom II chassis. The total production will not exceed 1281 copies. Our model is a HOOPER bodyshell chauffeur-separated limousine. It is in perfect working order.
The Phantom II was the last of the 40/50 series and replaced the Phantom I in 1929. It carried over its engine albeit with a new crossflow head. Engine and gearbox were mounted together on a frame sitting lower than its predecessor, for improved handling. Only 1281 examples were built. This 1934 Rolls-Royce Phantom II was bodied by Hooper and is fully functional
6– Silver Wraith
The First Rolls of the post-war period, the Silver Wraith was produced from 1946 to 1959. Delivered on chassis of 127, then 133 inches of wheelbase, they received a semi-tumbled 6-cylinder engine of 4257 cm3, displacement which will evolve to 4566 cm3 then 4887 cm3. According to the pre-war tradition in force, the frames were sent to the big bodybuilders to be dressed.
The model presented has been bodied by Mulliner and bears the body number 5319. This sumptuous car was purchased in 2001, whereas it had previously been registered in Neuilly-sur-Seine since 1968. Its beautiful black paint, redone there is ten years old, has a few minor flaws, its chassis is healthy and clean. The engine and its surroundings are neat, the cylinder head gasket was changed at the same time as the paintwork.
Inside, the driver’s part has beige leather seats in good condition, as for the rear part, richly draped, it is in a good condition, and its woodwork has been refinished. In the trunk, also reconditioned, is the tool kit.
In its sober black livery, elegantly bodied with its extremely refined interior, this car has a very aristocratic class.
5– Phantom III
This car was delivered new to its first owner, HH Harjes, in August 1939. It is dressed in a beautiful Park Ward body, which manages to express elegance and a fluidity uncommon for an automobile of this size. The razor edge design features a very thin roofline typical of Park Ward, and the car features a sunroof system.
Inside, this voluminous sedan presents all the refinements corresponding to its status, with comfortable beige leather seats, generous and impeccable woodwork, and red velvet door fittings bringing their touch of intimacy to this richly equipped set. . This car appears in Lawrence Dalton’s book, “Rolls Royce, The Derby Phantoms” and brings its benchmark in terms of Park Ward bodywork.
In 2006, this beautiful automobile entered the collection of Anton aan de Stegge, Holland. The owner of one of the most important construction companies in the Netherlands, Mr. aan de Stegge has the necessary means to give his cars the best possible treatment, so that they are all extremely neat from all points of view to the point where each of his cars had to be ready to cover thousands of kilometers overnight for an immediate departure to a country of his choice. This is the case with this Phantom III. In the silence and smoothness of her noble V12, she is ready to take her passengers on a journey lulled by luxury and opulence.
4– Phantom Convertible Coupe
Launched in 2003, the Rolls-Royce Phantom has come a long way and has won over its customers over the years. In 2007, Rolls-Royce marketed the open-top version of its luxury sedan: the Drophead Coupé.
3– Silver Ghost
Launched in 1906, the Silver Ghost is the source of the Rolls-Royce “Best car in the world” slogan. Henry Royce’s goal is to build a car with a sturdy chassis and a powerful, smooth and quiet engine. The six-cylinder of the 30 HP consisting of three pairs of cylinders not suitable, it will be abandoned in favor of a seven-liter in two blocks of three cylinders.
How to claim great luxury without citing the timeless Rolls-Royce Silver Shadow! A magnificent top-of-the-range sedan presented in 1965, this fresh replacement for the Silver Cloud revolutionized the habits until then in force at the manufacturer of Goodwood and breathed new life into the British automobile industry.
Pontoon bodywork and self-supporting structure, four independent wheels, disc brakes: nothing foreshadowed such an innovative car before its presentation at the Paris Motor Show!
Its chassis is mainly made of aluminum, it is the only part that has not been entirely built in England. The Teflon umbrella, delivered with the car in the compartment provided for this purpose, reminds us that the Phantom comes from the land of gentlemen and changing skies. Its rear doors have another particularity: their hinges are located towards the back of the vehicle and they, therefore, open from front to back, like the doors of certain coaches of yesteryear. The Phantom was available in many versions, including a convertible (Phantom Drophead Coupé) and a coupe a little lower and slightly shorter.
Power, but above all comfort
Despite its 2,550 kilos, the Phantom benefits from vigorous acceleration (less than 6 seconds to reach 100 km / h) and a top speed of over 240 km / h. This thanks to its 6.75-liter V12 developing 460 hp. An automatic transmission, 6 or 8 gears, is coupled to this engine developed by BMW. But the strengths of the Phantom lie elsewhere, especially in its refined interior. The comfort is intended to be optimal with a profusion of the best quality leathers, the most delicate woodwork, and equipment worthy of the limousine that is the Phantom.
The voice-activated navigation system doubles as multiple entertainment possibilities through a large number of electrical outlets, a complete telecommunications system, rear DVD players, tables, refrigerated or heated compartments.
Extensive customization on demand Rolls-Royce boasts of offering its customers more than 44,000 color combinations, both for the exterior paint and for the color of the leather of the upholstery or the dashboard. The interior equipment and telematics can be the subject of the same customization: all the installations are carried out in a single factory, in England, hence great flexibility as for the arrangement of the vehicle. Added to this are the specificities of around twenty limited editions, some of which only have a handful of copies. Since 2012 the Phantom has been marketed with some improvements and novelties.